TECHNOLOGY ASSIGNMENT TOPIC:- E-MAIL

 E-MAIL

                                                              Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices. Invented by Ray Tomlinson, email first entered limited use in the 1960s and by the mid-1970s had taken the form now recognized as email. Email operates across computer networks, which today is primarily the Internet. Some early email systems required the author and the recipient to both be online at the same time, in common with instant messaging. Today's email systems are based on a store-and-forward model. Email servers accept, forward, deliver, and store messages. Neither the users nor their computers are required to be online simultaneously; they need to connect only briefly, typically to a mail server or a web mail interface, for as long as it takes to send or receive messages.

 The most important part of any email marketing campaign is the subject line of each email. That subject line will determine whether or not the email will ever be opened; if your subject line can’t convince the majority of receivers to open your email, then what’s the point of coming up with great content?

  CHARACTERISTICS OF E-MAIL

1. Size – The subject line should be neither too long nor too short. It’s hard to know exactly how long it should be, however, because different email programs cut it off at different lengths. Mail Chimp, a program that helps manage email campaigns, recommends about 50 characters. In order to figure out the optimal length, the best thing to do is test out different ones.
2. Spamming – Many email programs know to look for the word “free” and send it right to the spam folder. Similarly, words like “help,” “percent off,” and “reminder,” will get past the spam filter, but come across as spam to the reader. Avoid using caps lock, exclamation points, and cheesy promotional phrases for the same reasons.
3. Target – Generally, email recipients no longer fall for their name in the subject line. They understand that it’s not actually personalized – just a program. Instead, use their specific location. This tends to get a better open rate.
4. Timing – Instilling a sense of urgency does tend to generate more opens.
5. Frequency – Sending emails too often can absolutely turn your customers off. LinkedIn is notorious for this. Make sure you aren’t annoying your audience!
6. Transparency – Tell the reader upfront the point of the message. Be clear and direct.
7. Leave them wanting more – Give the reader a reason to open up the email. If all of the information is in the subject line, they won’t need to read the contents inside. A good example of this is “Your Account Info” or “Monthly Stats.” It’s direct and clear, but still leaves the bulk of the information inside of the email.
8. Entice! – Writing email subject lines is a lot like writing headlines for articles. Some of the same rules apply: list posts and asking questions of the reader tend to do very well. Use strong and exciting buzzwords. Mentioning news or trending topics is also a good idea.

It’s small and simple, but the subject line can make or break your email marketing campaign. Each one should be written with the utmost care. Test out different strategies and see what works best for your email campaign. Let us know about your findings in the comments.

  

ADVANTAGES OF E-MAIL

Email is just one of the types of electronic communication available to us.

In a work place, communication is extremely important. Employees are now luckily able to make use of the many advantages of email. 

1. It is very easy to communicate effectively with anybody within the office or anywhere in the world regardless of where they are situated. 
2. Another advantage of having business email communication at work is that you can respond to clients quickly and easily. This means that you no longer need to spend hours on the phone, trying to get through and leaving messages with receptionists.
3. Messages can be sent quickly, in an instant.
4. The cost of sending an email is very low, unlike postage and other methods of communication.
5. It is easy to use, simply type the name of the recipient, a subject line and your message and click the send button.
6. You can copy others on correspondence. You can even blind copy someone (BCC) if you don't want the recipient of the email to know that you are sending it to another person. A large number of people can be copied and communicated with at once.
7. You can send attachments, such as graphs, files and spreadsheets.
8. You can book appointments in other people's diaries. They can then accept or decline the appointment.
9. Email saves time. No need to spend valuable time going to someone else's office. 
10. Emails can be responded to in your own time, when it is convenient for you. It is not invasive like a visitor or phone call which requires immediate attention.
11. It speeds up the workflow process, documents can be sent for comment, corrections can be made quickly.
12. Emailing saves paper and printing costs.

DISADVANTAGES OF E-MAIL

Although there are a variety of advantages and disadvantages of email, the advantages outweigh the disadvantages by far.

Unfortunately the good always comes with the bad. Some of the disadvantages of email may be that your staff spends too much time on personal messages as opposed to work related stuff. This is the fundamental disadvantage to allowing employees email access.

However if a positive and trusting relationship is able to be maintained, between management and staff, then this could contribute to a more productive working environment, where employees can enjoy the many advantages of using email. 

1. Spam emails can be sent which can clutter your inbox.
2. Email hoaxes. 
3. Viruses can be sent by email.
4. Misunderstandings can occur if messages are not constructed properly.
5. Not everyone has internet connectivity.
6. Confidential information can be easily forwarded and disseminated and if done in error could easily end up in the wrong hands.